Singita Game Reserves

Setting the bench-mark for oppulent safari holidays

There are moments in life when you know you've arrived, like turning left as you board an aeroplane or booking into one of the nine Singita lodges scattered among Africa's finest game reserves. Located in Tanzania, Zimbabwe, South Africa, Singita Game Reserves set the benchmark for opulent safari holidays. We have been working closely with Singita for years and we can't wait for you to see the magic of these spectacular lodges. Perhaps the man behind it all, Singita's founder and CEO, Luke Bailes, said it best, "We live in a world in which the demand for change governs a quest for progress that often treads unthinkingly on its heritage. There are places, though, that still exist – wide and untouched expanses of an unchanged world – as a reminder of ageless wonder and beauty. And it was to play a part in preserving the quiet majesty of these places that Singita was created."

Take a look at our blog "The Best Safari Location in the World" for more.

History of Singita 

The heritage of Singita can be traced back to 1925, when James Fawcett Bailes first purchased a pristine tract of land in the Lowveld (the present-day Sabi Sand Reserve). It has remained in the family and his dream to preserve a large piece of land and protect its magnificent wildlife, lives on today.

In the early 1990s, James Fawcett Bailes’ grandson, the current owner of Singita, undertook to focus on preserving his grandfather’s legacy. Using 1930s aerial photographs, he undertook to maintain and restore the land to its original condition with the help of environmentalist Dave Wright (who has overseen its revitalisation since 1978). He also decided to build an exclusive game lodge offering unsurpassed luxury and wildlife experiences. In 1993, Ebony, the first Singita lodge, opened its doors. Following its success, Singita created four more game lodges in South Africa.

In recent years, Singita’s signature has extended beyond South African borders to Tanzania and Zimbabwe. Singita Grumeti Reserves is located in northern Tanzania, on the western corridor of the Serengeti National Park – Africa’s No. 1 World Heritage Site. Singita’s most recent addition is Pamushana Lodge in the Malilangwe Wildlife Reserve in Zimbabwe, where – along with the Grumeti Community and Wildlife Conservation Fund – Singita is supporting an ambitious relocation initiative of the endangered black rhino.

Singita is committed to making a sustainable difference to local communities and to protecting the environment and wildlife. To date, a number of successful projects have come to fruition, including the building of schools, micro-financing of small businesses, supporting agricultural initiatives as well as training people in the conservation and hospitality sectors. Many of our guests express an interest in contributing towards such initiatives and we gratefully facilitate this.


Singita has a strong bond with local communities. Many of the staff live locally and are transported to and from their homes on a daily basis, and most of the staff are ex-pupils of the local schools which Singita supports. Singita has therefore pledged to undertake projects that empower local people, using resources at their disposal. This includes providing funds, access to the reserves, expertise and getting involved in social outreach projects. Singita also deliberately manages its lodges in a way that maximises the benefits to local communities so that they can experience the positive effects of eco-tourism.

Guests are often keen to learn more about African culture. As a result of Singita's community involvement, they are able to share with them an active and positive community which is making strides in improving its situation.


At each of Singita's lodges they have dedicated teams whose sole focus is to preserve the land and to protect and increase the wildlife to match its natural carrying capacity. This includes environmental care and anti-poaching units. The Guiding teams are selected on the basis of their passion and knowledge of the bush and then deliberately up-skilled by their Head of Guide Training and Development to ensure that guests have rich, educational and enjoyable experiences during their stay.

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