Marketing Analyst

Marketing Analyst

Rhino Africa is Africa’s leading online travel company. From our offices in Cape Town and London, we promote safari and wildlife destinations across Africa and Asia. We share an incredible passion for the world of travel and everything digital and are excited to share our passion with you.
We are seeking a full-time Marketing Analyst to join our Marketing department. The ideal candidate will have at least 2-5 years experience covering Marketing Analytics, Business Intelligence and Reporting. It is an important role as you will be involved in the three departments of Marketing, BI and Tech. You will set up our web analytics infrastructure, improve our tracking across channels, create reports and deliver actionable insights across various departments according to our business needs.
The role will cover a broad range of responsibilities which will include, but not be limited to the following:
  • Developing, maintaining, updating and automating reports by integrating data from various sources
  • Establish benchmarks across various websites and metrics to achieve scalable improvements for our website portfolio
  • Conduct on-demand analysis centred around Google Analytics, SEO and PPC-campaign management
  • Developing business intelligence tools, databases, dashboards, systems and methods
  • Testing and reporting website performance across our various web properties
  • Providing practical recommendations to UX and Marketing to improve the performance of our sites
  • Implementing and modifying tracking pixels to measure site performance and improve marketing tools
  • Generating, presenting and communicating actionable insights to our marketing team
  • Provide strategic input for content generation for marketing, especially for social media and blogs
  • Optimize on and off-site conversions throughout the marketing funnel
  • Collaborate with technical and non-technical personnel to answer questions, provide support and training
  • Setting up and modifying data feeds to run dynamic remarketing campaigns 
  • BA/BS in Business, Engineering, Statistics, Computer Science, Mathematics or related field
  • Minimum 2-5 years experience in an analyst role covering Analytics, BI and DWH management
  • Excellent knowledge of Google Analytics and AdWords, Webmaster Tools and Google Tag Manager
  • Basic understanding of SEO principles 
  • Advanced MS Excel skills are expected
  • Ability to work with both technical and non-technical business owners to get things done
  • Strong communication and organisational skills in order to liaise with key suppliers and the marketing and sales teams
Business Intelligence experience is a big plus: 
  • Knowledge of SQL: e.g. MySQL or MSSQL or PL/SQL
  • Ideally experienced with ETL Tools: e.g. Kettle or SISS
You will report to directly our CMO and have strong interaction with our BI and tech department.
Please send your application to 

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